Established in 1992, PFI Food Industries Sdn Bhd started as a frozen food manufacturer specialised in surimi based products. Hence, "SAHIR" brand is created.

 

The organisation is able to grow significantly over the years into one of the biggest player in Johor supplying "Fish Burger". The manufacturing plant is located in Johor Bahru, which is a strategic location to be able to supply not just to Malaysia but also to our neighbouring country, Singapore.